I travel…. a lot. Some times of year more than others, but I clock the miles. Over 100,000km this past year. That does not put me up there with the travel gurus jetting around the world, but I would say my mileage is harder earned. Much of it is done on a motorcycle or other land based vehicle. So maps are important. I have tried Apple maps and have been disappointed. Nothing quite stacks up to Google. Here is an interesting article from The Verge about Google and their massive map making monopoly.
https://www.theverge.com/2017/12/24/16801334/google-maps-justin-obeirne-cartographer-apple-waymo
I wonder what is next. They truly are amassing data at a startling rate.